The Call of Duty: Ghosts Season Pass gives you access to four epic downloadable map packs in 2014 at a discounted price. When you purchase the Season Pass, you will also receive the bonus exclusive Team Leader Digital Pack, containing a unique multiplayer character head, weapon camo, reticle, player patch, player card, and player background. All of the contents of the Team Leader Digital Pack can be unlocked in-game following the launch of Call of Duty: Ghosts. When content becomes available, it can be downloaded from the Call of Duty: Ghosts in-game store.
In order for promotional content like patches and backgrounds to appear in-game, you must first play one public match of Call of Duty: Ghosts Multiplayer. Once a public match has been played, your items should appear in-game.